Was watching a NCAA college football game last night when I saw the field goal net go up like I've seen millions of times in other football games but this one had something particular about it.  There was an advertising design embedded in the net for the Allstate Insurance company.  My reaction was "WOW", why didn't I think of that?!?!  Now this is another example of very clever and creative thinking.  This one simple idea will probably generate millions of dollars in additional advertising revenue for football clubs all around America.